Deep Research grounds generated content in live, up-to-date web search results instead of relying on the AI’s training data alone – useful for anything time-sensitive or fact-heavy.
Where to turn it on
Under Settings → Content & SEO, Deep Research is controlled by three separate toggles, so you can enable it exactly where it’s useful without switching it on everywhere:
- Articles – grounds the article body itself in current facts.
- Topics – informs strategy and topic generation with current search results.
- Thumbnails – lets thumbnail generation reference current context too.
When to use it
Deep Research is most valuable for news, statistics, product comparisons, and anything else that goes stale quickly. For evergreen how-to content it matters less – leaving it off for those topics keeps generation faster without losing quality.