Every topic has a Content Type, and Blog Posts can optionally take a Content Style on top of that – together they tell the AI Writer what shape the article should take.
Content Type
- Blog Post – a standard article. This is the only type that can also take a Content Style (below).
- Service Page – written to describe and sell a service.
- Landing Page – focused, conversion-oriented copy for a single offer.
Content Style (Blog Post only)
Pick a structural style to guide how the post is organized:
- Comparison Post – weighs options against each other.
- How-To Guide – numbered, step-by-step instructions.
- Case Study – a real or illustrative example walked through in detail.
- News – an inverted-pyramid lead with the most important facts first.
- Tutorial – a teaching-focused walkthrough.
- Listicle – a numbered list format.
Leave Content Style set to None – standard blog post if you just want a regular article with no particular structure imposed.
Note: older topics may show a type like FAQ or Product Review that isn’t in the list above – those content types are still supported on existing content, but new FAQ, Product Review, and Product Description copy is generated through Content Snippets instead.